101°F
weather icon Clear

Entrepreneurial businesswoman sweeping awards in Las Vegas

A Zappos Monopoly board, Chippendales mousepad and dozens of coffee mugs, water bottles and hats line the shelves in Jammie Hsu’s office. No, she’s not a scavenger for free swag or a hoarder. She is one of the valley’s notable young business professionals and owner of marketing company Proforma Element 7, W. 6525 Warm Springs Road, Suite 100.

Speckled among the merchandise she has strategically arranged for clients sit a half-dozen awards for the business that she opened just five years ago.

Hsu’s most recent accolade: the Women in Business Award from the National Coalition of 100 Black Women Las Vegas Chapter.

The 34-year-old Cantonese woman said she thinks her community involvement and diversity help her stand out among other young professionals.

She has also won the 2009 In Business Las Vegas 40 Under 40 Award, the 2007 New Minority Business Enterprise of the Year Award, the 2007 Athena Young Professional Award and the 2007 Small Business Blue Ribbon Award.

“It is such an honor being involved in the community and being recognized,” Hsu said. “As a small-business owner, I don’t know if people recognize how hard we work all the time. Yes, we reap the benefits when the economy is good, but there are times when you can barely cover your overhead, too.”

Hsu moved to Las Vegas in 2006 and opened her marketing company, Element 7. In 2009, she turned her business into a franchise of Proforma.

Her company provides marketing and web solutions to its clients, some of which include departments in Caesars Entertainment, NV Energy and Teriyaki Madness.

“We don’t want to be order takers; we want to be solution creators in coming up with unique ideas,” Hsu said of her company, which specializes in promotional merchandising.

Her business partner, Jenna Byrd, calls her driven and notes that customer service is always a priority. New to the business world, Byrd said her boss has taught her the importance of following up and making relationships with clients.

Hsu said she works at least 80 hours a week and always has business on the mind — meeting potential clients everywhere she travels.

“You’re kind of trained to be working all the time. It’s kind of disgusting,” the entrepreneur said, laughing. “But that is my passion: selling.”

In the little free time she finds, Hsu said she likes to travel and try new foods. She is also involved in the Asian Chamber of Commerce and the Vegas Young Professionals. She volunteers with Big Brothers Big Sisters and helps with American Cancer Society events, too.

“Yes, I am so busy as a business owner,” she said. “But it’s nice to step back and see what I can do for the community, too.”

Contact Southwest and Spring Valley View reporter Jessica Fryman at jfryman@viewnews.com or 380-4535.

Don't miss the big stories. Like us on Facebook.
THE LATEST
Week in Pictures: April 28-May4

Take a look at some eye-catching pictures from Las Vegas Review-Journal photographers in the past week, including Las Vegas Science & Technology Festival, Pirate Fest, weather and Canelo vs. Jacobs. Children play inside a hot air balloon provided by Las Vegas Balloon Rides during the Las Vegas Science & Technology Festival on Saturday, May 4, […]

Week in Pictures: April 21-April 27

Take a look at some eye-catching pictures from Las Vegas Review-Journal photographers in the past week, including Golden Knights playoffs, Raiders draft and WBA lightweight championship bout. The Meadows School third baseman Sam Kaplan looks in a high ground ball during fielding practice, he will play at Cornell University next year on Wednesday, April 24, […]

Week in Pictures: April 14-April 20

Take a look at some eye-catching pictures from Las Vegas Review-Journal photographers in the past week, including Golden Knights playoffs and Viva Las Vegas Rockabilly Weekend. The Pink Moon, the nickname for April’s full moon, is not pink at all but yellow and sets in the west behind the Raiders Stadium early on Friday, April […]

Week in Pictures: March 17-March 23

Take a look at some eye-catching pictures from Las Vegas Review-Journal photographers in the past week, including Vegas Golden Knights, Cesar Chavez Day festival, prep baseball and El Cortez shooting. Brooklyn Ruiz, 10, center, of Redlands, Calif., jumps out of the pool while playing with her cousin, Analyce Lopez, 11, of Redlands, Calif., left, and […]

Week in Pictures: March 10-March 16

Take a look at some eye-catching pictures from Las Vegas Review-Journal photographers in the past week, including the West Coast Conference tournament, the Mountain West tournament and the Pac-12 tournament. The Stanford Cardinals celebrate after defeating the Oregon Ducks during a NCAA college basketball game in the final of the Pac-12 women’s tournament at the […]

Week in Pictures: Jan. 14-20

Take a look at some striking pictures from Review-Journal photographers in the past week, including weather features, a boxing match and the super blood wolf moon. Ronald Holmes plays the alto saxophone on The Strip as dark clouds move in on Monday, Jan. 14, 2019, in Las Vegas. Clouds, rain and snow are expected in […]

7 ways autocomplete can get smarter

Autocomplete is one of the best (or depending on how hastily you push ‘send’ – worst) things in the world. We rely on it so much that Google plans to let us autocomplete whole emails. Here are seven ways predictive input can improve. 1. Recognizing names from previous emails Jakub Kokoszka has a tough name to […]

Movie posters might soon be based on your clicks

You may have thought you left Blockbuster behind, but the basic way we browse movies hasn’t changed all that much. We peruse poster after poster, kind of like walking the aisles of a ‘90s-era video store. That one poster image, meant to appeal to as many people as possible, is often all we see before […]

What I’ll be covering at NAB 2018

The National Association of Broadcasters show kicks off this weekend in Las Vegas.  The show focuses on new and emerging technologies and trends in relation to the media and entertainment industries. As it’s not open to the public, I’ll be at the Las Vegas Convention Center on Saturday, Monday and Wednesday to share some of […]