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IKEA ‘bookbook’ ad hilariously spoofs Apple

A new ad promoting IKEA’s 2015 catalog is an awesome parody of Apple’s over-the-top commercials.

“Once in a while, something comes along that changes the way we live,” the ad starts. “A device so simple and intuitive, using it feels almost familiar.”

And it just gets better from there. Watch the full video below.

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