MEDIA: Channel 3 files request for change of call letters

Keep the K, change the rest.

That’s what’s likely to happen at KVBC-TV, Channel 3, which has filed a request with the Federal Communications Commission to rename itself KSNV-TV.

The move, says general manager Lisa Howfield, would reflect the change in the name of the station owner, which had been called Valley Broadcasting Company (hence KVBC) and will now be called Southern Nevada Communications.

As KSNV, she adds, Channel 3 will be consistent as a Nevada-identified station, along with sister stations KRNV-TV in Reno and KENV-TV in Elko, but will also represent it as the flagship of the combined “Nevada Information Network,” coordinated by Channel 3’s news department.

“People don’t really remember call letters anyway,” Howfield says. “We’ll mostly still be News-3 to people, but we will have to have new IDs, so it may look a little different, an opportunity to freshen things up.”

Pending FCC approval, Howfield says she hopes to officially switch to KSNV-TV by July 9.

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