NRA turns to Snapchat in fight against Nevada ballot initiative

The National Rifle Association wants to leave a lasting impression on your smartphone Tuesday.

Except its message against universal background checks for gun transfers in Nevada may only last for six seconds. Because it’s on Snapchat.

The advocacy group is spending money this election season on a Snapchat filter to fight a 2016 ballot question about background checks in Nevada. It’ll be the NRA’s first foray into the smartphone technology.

Snapchat is a social media app that lets users exchange pictures and videos that last for a limited amount of time. A supporter will be able to swipe over their photo to apply the filter between 2 and 8 p.m. Tuesday.

“Hey Bloomberg! Don’t NYC my Nevada gun rights,” the overlay reads. “Stand and fight with NRA.”

While all eyes are on Vegas for Tuesday’s Republican presidential debate, NRA officials will use the popular social network to bring their message to state voters: that former New York City Mayor Michael Bloomberg is trying to export his gun control agenda to Nevada.

The advocacy group also said that current state and federal gun laws are already sufficient and the proposed law would criminalize commonplace practices. In scenarios the NRA shared to illustrate possible problems with the proposed law: a victim of domestic violence who can’t afford a firearm for self-defense would not be able to borrow one from a friend until her attacker was literally standing over her with a deadly weapon; and a soldier could face criminal charges for having a friend store their firearms while they are deployed overseas.

“The NRA won’t sit back and let the Bloomberg-funded gun control groups spread ‘common sense’ misinformation,” NRA spokeswoman Catherine Mortensen said. “We are actively educating voters on how the Bloomberg initiative will criminalize the activities of law-abiding citizens who exercise their Second Amendment rights.”

On the other hand, gun control advocacy groups Nevadans for Background Checks and Everytown for Gun Safety say that states that have passed laws for universal background checks have had dramatic reductions in gun violence against women and gun suicides.

Nevada voters will decide the issue in November.

Contact Wesley Juhl at or 702-383-0381. Find him on Twitter: @WesJuhl


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