Nevada Gov. Steve Sisolak, center, wears a hat with Las Vegas’ new slogan, " What Happens Here, Only Happens Here," at the Fremont Street Experience in downtown Las Vegas on Thursday, Jan. 30, 2020. (Elizabeth Page Brumley /Las Vegas Review-Journal) @elipagephoto
Patrick Hughes, president and CEO of the Fremont Street Experience, left, and Nevada Gov. Steve Sisolak endorse Las Vegas’ new slogan, "What Happens Here, Only Happens Here," at the Fremont Street Experience in downtown Las Vegas on Thursday, Jan. 30, 2020. (Elizabeth Page Brumley /Las Vegas Review-Journal) @elipagephoto
Nevada Gov. Steve Sisolak endorses Las Vegas’ new slogan, " What Happens Here, Only Happens Here," at the Fremont Street Experience in downtown Las Vegas on Thursday, Jan. 30, 2020. (Elizabeth Page Brumley /Las Vegas Review-Journal) @elipagephoto
Derek Stevens, owner of the D Las Vegas, helps introduce Las Vegas’ new slogan, " What Happens Here, Only Happens Here," on the Fremont Street Experience in downtown Las Vegas on Thursday, Jan. 30, 2020. (Elizabeth Page Brumley /Las Vegas Review-Journal) @elipagephoto
The new slogan for the city, Only Vegas, displayed on the marquee at the Bellagio in Las Vegas, Thursday, Jan. 30, 2020. (Rachel Aston/Las Vegas Review-Journal) @rookie__rae
The new slogan for the city, Only Vegas, displayed on the marquee at Paris Las Vegas in Las Vegas, Thursday, Jan. 30, 2020. (Rachel Aston/Las Vegas Review-Journal) @rookie__rae
The new slogan for the city, Only Vegas, displayed on the marquee outside Planet Hollywood Resort in Las Vegas, Thursday, Jan. 30, 2020. (Rachel Aston/Las Vegas Review-Journal) @rookie__rae
The new slogan for the city, Only Vegas, displayed on the marquee at The Cosmopolitan in Las Vegas, Thursday, Jan. 30, 2020. (Rachel Aston/Las Vegas Review-Journal) @rookie__rae
Gov. Steve Sisolak proclaimed Thursday as Only Vegas Day.
The event was part of a larger kickoff for Las Vegas’ new slogan, “What happens here, only happens here.”
The new slogan, an update to the city’s iconic “What happens here, stays here,” launched during the Grammy Awards this week. Additional kickoff events were planned for that Sunday but were pushed back after the death of Kobe Bryant and his daughter Gianna.
Sisolak announced Only Vegas Day at the Fremont Street Experience, where he was joined by Brian Yost, chief operating officer of the Las Vegas Convention and Visitors Authority, and Patrick Hughes, president and CEO of the Fremont Street Experience.
The lights on the “Welcome to Fabulous Las Vegas” sign, the Eiffel Tower at Paris Las Vegas and The Linq Hotel’s High Roller changed in reflection of the new campaign Thursday night.
At 6 p.m., a version of the slogan was displayed on resort marquees up and down the Strip.
Also, Instagram traps were located across the valley, including at the Fremont Street Experience, McCarran International Airport’s Terminal 1, The Cosmopolitan of Las Vegas, the Fountains of Bellagio, the Linq Promenade, the Grand Canal Shoppes at The Venetian and Wynn Las Vegas.
The Review-Journal is owned by the family of Las Vegas Sands Corp. Chairman and CEO Sheldon Adelson. Las Vegas Sands Corp. operates The Venetian.
