WHITE PLAINS, N.Y. — Heineken has removed a commercial for its light beer after some complaints that it was racist.
The ad featured a bartender sliding a bottle of Heineken light. The bottle passes several black people before it arrives to a lighter-skinned woman. The tag line: Sometimes lighter is better.
Hip-hop star Chance the Rapper on Sunday tweeted the commercial was “terribly racist.” He said he thought some companies were purposely “putting out noticeably racist ads so they can get more views.”
I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But 😂 I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg
— Chance The Rapper (@chancetherapper) March 26, 2018
In a statement, Heineken says while the ad was referencing Heineken Light, “we missed the mark.”
Heineken drew praise last year for its “Open Your World” commercials, which featured people of different backgrounds discussing their viewpoints.