Crayola retires dandelion yellow for a new blue color

The Associated Press

8 years ago

Crayola has retired dandelion yellow to make room for a color “in the blue family”. (Screengrab/Crayola/Facebook)

A 24-count box of Crayola crayons on Tuesday, March 28, 2017, in New York. (Richard Drew/AP)

EASTON, Pa. — Dandelion yellow has reason to be blue.

Crayola announced Friday, National Crayon Day, that it’s replacing the color dandelion in its 24-pack with a crayon in “the blue family.”

The company says it will leave it to fans to come up with a name for the replacement color.

It’s only the third time in Crayola’s long history that it has retired one or more colors, and the first time it’s swapped out a color in its box of 24.

Other colors that previously got the boot include maize, raw umber and orange yellow.

Crayola crayons were first produced in 1903 by Binney & Smith Co.

Crayola is based in Easton, Pennsylvania, and is a subsidiary of Hallmark Cards Inc., headquartered in Kansas City, Missouri.