IKEA ‘bookbook’ ad hilariously spoofs Apple

By STEPHANIE GRIMES REVIEWJOURNAL.COM

10 years ago

Clark County Commissioner Steve Sisolak speaks during the IKEA store ground breaking ceremony at their future store site along the 215 Beltway between Sunset Road and Durango Drive in Las Vegas Thursday, April 9, 2015. (Erik Verduzco/Las Vegas Review-Journal) Follow Erik Verduzco on Twitter @Erik_Verduzco

A new ad promoting IKEA’s 2015 catalog is an awesome parody of Apple’s over-the-top commercials.

“Once in a while, something comes along that changes the way we live,” the ad starts. “A device so simple and intuitive, using it feels almost familiar.”

And it just gets better from there. Watch the full video below.