COMING IN THIS WEEK’S BUSINESS PRESS

OWE, WHOA: As the economy’s struggles continue, some cash-strapped companies are following the lead of cash-strapped people and letting debt mount, observers say. Collection agencies report rising business and sometimes increasing headaches.

Enough said: Call Ed Bernstein a pioneer of legal advertising

Lawyer Ed Bernstein is a fixture on local television, with his ubiquitous commercials and his weekly talk show. But though you see him every day, there’s a lot about Bernstein you probably don’t know. For one thing, he’s a single dad raising three daughters. He sneaks away from the office midday a few times a week for yoga classes. And he owns a slew of professional firsts: The first lawyer to advertise legal services in the local market. The first businessman to run Spanish-language advertisements on local television-network affiliates (and the first businessman to field hate mail for running Spanish-language advertisements on local television-network affiliates). The first attorney to advertise on area billboards.

To sell homes, builders offer mortgage unemployment insurance

LOS ANGELES — Free granite countertops, swimming pools and landscaping aren’t going to convince anyone who’s afraid of losing a job to buy a home. But what about a promise to pay your mortgage if you get laid off?

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