73°F
weather icon Clear

Media blitz preps viewers for Winfrey OWN channel

LOS ANGELES -- The Oprah Winfrey Network launching Saturday is wary of promising too much of a good thing - Winfrey herself. In stoking interest in the cable channel, the goal is to exploit Winfrey's popularity while emphasizing that OWN won't be all Oprah, all the time.

MOST READ
Don't miss the big stories. Like us on Facebook.
THE LATEST
MORE STORIES