103°F
weather icon Windy

Cheerios turn 70; Iconic cereal endures, sells

Here's a breakfast table quiz: What is the most popular cereal brand in American grocery stores?

Hint: It's been General Mills' top name since 1951.

Another hint: If you're a parent, you've vacuumed it from the minivan and under the high-chair cushion by the cupful.

The answer: Cheerios.

The cereal, known by its yellow box, is 70 years old this year and still a force on the breakfast cereal market. One out of every eight boxes of cereal to leave the shelf in America carries the Cheerios name.

MOST READ
Don't miss the big stories. Like us on Facebook.
THE LATEST
MORE STORIES