Healthy cooking can still be fun and delicious
Do you have a passion for cooking? Are you looking for ways to prepare healthy meals that still taste great?
According to the American Heart Association, only 17 percent of Americans aged 60 years or older consume a good-quality diet.1 To help combat this issue, AstraZeneca has partnered with Food UniversityTM - a culinary education and entertainment platform - to educate people about the importance of maintaining a healthy diet as one way to help manage cholesterol.
In support of its cholesterol-lowering medication CRESTOR® (rosuvastatin calcium), the AstraZeneca partnership with Food University aims to empower people to take control of their health by showing how even small changes, like incorporating more low-cholesterol foods into their diet, can make a big difference.2,3
"People are aware that they should maintain a healthier diet in order to better manage their cholesterol, but sometimes they could use a little help to get started," says Philip de Vane, M.D., executive director of clinical development for CRESTOR. "AstraZeneca is committed to improving patient health. Beyond delivering innovative, meaningful medicines, we develop educational programs and tools designed to help patients better manage their disease. We are proud to partner with Food University in support of CRESTOR to encourage healthy eating as part of living a healthier lifestyle to help lower cholesterol."
Cooking at home, but don't know where to start?
To encourage healthier cooking at home, the partnership will include a video series in which Food University chef personalities will provide cooking demonstrations and offer simple tips and recipes for making healthy, well-balanced meals. In addition to step-by-step cooking videos, a variety of recipes that fit within a low-saturated fat, low-cholesterol diet will be available at CRESTOR.com and MyFoodU.com.
"The goal of this partnership is to help Americans understand how to prepare food in a healthier way, all while enhancing their culinary IQs," says Rich Gore, managing director of Food U Properties, LLC. "Cooking at home should never just be routine; it should be fun. Our simple recipes and videos demonstrate how to make meals with nutritious ingredients that taste good and are good for you."
When it comes to your diet, making the right choices now can help steer your cholesterol in the right direction. For some patients, however, a healthy diet and exercise may not be enough to achieve their target cholesterol goal.4
When diet and exercise alone are not enough, a physician may recommend adding a cholesterol-lowering medication such as CRESTOR. CRESTOR effectively lowers LDL-C (bad cholesterol), raises HDL-C (good cholesterol), and is also indicated to slow the progression of atherosclerosis (the buildup of plaque in the arteries over time) in adult patients as part of a treatment plan to lower cholesterol to goal.5 CRESTOR is not right for everyone, including anyone who has previously had an allergic reaction to CRESTOR, anyone with liver problems, or women who are nursing, pregnant, or who may become pregnant. Please see below for additional important safety information for CRESTOR.
For more information on healthy eating tips and recipes, and to view the healthy cooking demonstration videos, visit CRESTOR.com and MyFoodU.com.
About CRESTOR® (rosuvastatin calcium) Tablets
When diet and exercise alone aren't enough, adding CRESTOR can help.
In adults, CRESTOR is prescribed along with diet to lower high cholesterol, and to slow the buildup of plaque in arteries as part of a treatment plan to lower cholesterol to goal.
CRESTOR is also prescribed to reduce the risk of heart attack and stroke in people without known heart disease, but at increased risk based on age (men 50 years and older, women 60 years and older), elevated blood levels of hsCRP (which is a sign of inflammation that can be associated with increased risk of cardiovascular events), plus at least one additional risk factor (such as high blood pressure, low HDL "good" cholesterol, smoking, or family history of early heart disease).
Important Safety Information about CRESTOR
CRESTOR is not right for everyone, including anyone who has previously had an allergic reaction to CRESTOR, anyone with liver problems, or women who are nursing, pregnant, or who may become pregnant. Your doctor should do blood tests before and during treatment with CRESTOR to monitor your liver function. Unexplained muscle pain or weakness could be a sign of a rare but serious side effect and should be reported to your doctor right away. Elevated blood sugar levels have been reported with statins, including CRESTOR. Be sure to tell your doctor if you are taking any medications. The most common side effects are headache, muscle aches, abdominal pain, weakness, and nausea.
Please read the full Prescribing Information.
If you have any questions concerning CRESTOR, please visit CRESTOR.com or contact AstraZeneca at 1-800-CRESTOR. CRESTOR is a registered trademark of the AstraZeneca group of companies. 1044303 2/11
1 Roger V, Go A, et al. Heart Disease and Stroke Statistics-2011 Update: A Report from the American Heart Association. Circulation, 2011; 123:e18-e209.
2 NCEP, 2002. National Heart, Lung, and Blood Institute. Third Report of the National Cholesterol Education Program (NCEP) on Detection, Evaluation, and Treatment of High Blood Cholesterol in Adults (Adult Treatment Panel III): Final Report. NIH Publication No. 02-5215. September 2002.
3 American Heart Association. Nutrition Center. Healthy Diet Goals. 2010. Available at http://www.heart.org/HEARTORG/GettingHealthy/NutritionCenter/HealthyDietGoals/Healthy-Diet-Goals_UCM_310436_SubHomePage.jsp. Accessed October 20, 2010.
4 American Heart Association. Conditions. Cholesterol. Prevention and Treatment of High Cholesterol. 2010. Available at http://www.heart.org/HEARTORG/Conditions/Cholesterol/PreventionTreatmentofHighCholesterol/Prevention-and-Treatment-of-High-Cholesterol_UCM_001215_Article.jsp. Accessed August 11, 2010.
5 Prescribing Information for CRESTOR. AstraZeneca Pharmaceuticals LP, Wilmington, DE.
