Media blitz preps viewers for Winfrey OWN channel
December 29, 2010 - 9:35 am
LOS ANGELES -- The Oprah Winfrey Network launching Saturday is wary of promising too much of a good thing - Winfrey herself. In stoking interest in the cable channel, the goal is to exploit Winfrey's popularity while emphasizing that OWN won't be all Oprah, all the time.