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Old Spice ad campaign goes viral – and then some

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THE ASSOCIATED PRESS

July 16, 2010 - 9:13 am

NEW YORK -- In one of the largest viral video ad campaign ever launched, Old Spice is swarming YouTube. The brand released more than 180 videos featuring the campaign's star, ex-football player Isaiah Mustafa (moo-STAH'-fah). In the videos, he responds personally to online queries or comments from various Web users and some famous ones, including Ellen DeGeneres and Alyssa Milano. On Friday, they accounted for eight of the most popular 11 videos on YouTube and more than 21 million views in total.

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