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Study: Consumers likely to view Collins as effective endorser

Good news for NBA player Jason Collins, the first male athlete in a major U.S. sports league to declare his homosexuality: If a company signs him to a sponsorship deal, consumers will likely view him just as effective a product endorser as a straight athlete.

Louisville coach Pitino chasing Kentucky Derby win as a co-owner

LOUISVILLE, Ky. — Rick Pitino became a Hall of Famer and an NCAA champion on the same day. Now the Louisville basketball coach is positioned to become a Kentucky Derby-winning owner if Goldencents wins on Saturday.

UNLV, Florida Gulf Coast headline Las Vegas Classic

UNLV and Florida Gulf Coast headline the eight-team field for the Las Vegas Classic on Dec. 22 and 23 at Orleans Arena, it was announced Wednesday. Both teams were in last season’s NCAA Tournament, and the Eagles became the first No. 15 seed to advance to the Sweet 16.

NBA sets up tourney format for Vegas Summer League

The Golden State Warriors didn’t get a trophy after winning last year’s NBA Summer League in Las Vegas with a 5-0 record. But if the Warriors can repeat this July, there will be hardware to cart back to Oakland.

Jason Collins took important step for all of us; now what?

This is the way he explained it: There are two major aspects of the gay community — one that is extremely open and doesn’t care how others react to another’s sexuality and those like him who, while not completely in the closet, prefer to be identified solely on how they treat others and their contributions to society.

NBA committee recommends denial of Kings move

NEW YORK — The NBA says its relocation committee has voted unanimously to recommend that owners deny the application for the Sacramento Kings to relocate to Seattle.

 
NBA veteran Jason Collins comes out as gay

NEW YORK — NBA veteran Jason Collins became the first active male player in the four major American professional sports to come out as gay.

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Honors for Tark long overdue

Through the years, Jerry Tarkanian has remained steadfast. Unlike Pete Rose, he did not have to apologize. For anything. All that has changed is how the basketball establishment views him.

James has 27, Heat top Bucks 110-87 in Game 1

MIAMI — LeBron James has never taken fewer shots in a playoff game than he did on Sunday night, which at first glance might seem like a good thing for the Milwaukee Bucks. It was not. James scored 27 points on 9 for 11 shooting and the defending champion Heat picked up where they left off in the NBA playoffs a year ago, beating the Bucks 110-87 in Game 1 of an Eastern Conference first-round series.

UNLV basketball adds pair of point guards to roster

Point guards DeVille Smith and Kendall Smith signed national letters of intent with the UNLV men’s basketball team Wednesday, the first day of the spring signing period.

Kobe: ‘Frustration is unbearable’ after injury

LOS ANGELES — Kobe Bryant took to Facebook in the wee hours of Saturday morning to vent about the Achilles tendon injury that likely ended his season, writing the “frustration is unbearable” but the setback will not end his career.

Findlay’s Williams-Goss to play in Jordan Brand Classic

Findlay Prep point guard Nigel Williams-Goss will participate in the Jordan Brand Classic all-star basketball game today at the Barclays Center in New York. The game features 22 of the top players from the class of 2013 and will be televised at 5 p.m. on ESPN2 (Cable 31).

Hutson’s loss should come as no surprise

My immediate reaction Friday: It’s a loss. It could prove to be a big one. There is a reason those who interviewed at UNLV for the head coaching position in basketball more than two years ago listed Justin Hutson as the assistant they would pursue hardest when forming a staff.

UNLV assistant Hutson returns to Aztecs

For the second time in two years, Justin Hutson is switching sides in the San Diego State-UNLV basketball rivalry.

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