D.R. Horton reports sales figures

D.R. Horton recorded 101 sales in January and an additional 106 sales in February, according to Jeff Ward, director of sales and marketing. These figures represent a 180 percent increase over sales generated in the months of November and December.

"We are not surprised by the resurgence of demand heading into the spring. March and April have traditionally been very strong months for buyers entering the new homes market," Ward said. "Our strategy has been to continue to build homes despite the national media's insistence that the sky is falling. Those people outside our market don't see and feel the tremendous pent-up demand for new homes in the valley. Too many people are moving here daily for our market not to be the very first to heat up again."

D.R. Horton kicks off its "Find the Bottom" campaign today. The event, which will be held in all 40 of the builder's neighborhoods valleywide, allows buyers to select among 300 completed homes. They can fill out a one-page offer sheet, which they will present to the builder's Division President Jim Frasure on March 15 or 16. Buyers may then negotiate directly with Frasure for the best price, financing, builder concessions, incentives, closing gifts and move-in dates, Ward said.

"This promotion allows us to take a personalized approach to each buyer's needs," Frasure said. "I really enjoy meeting, assisting and thanking those people who choose D.R. Horton to build their family's home. There is certainly nothing intimidating about this experience; hopefully, we can find a home for every family that takes part in our festivities."

This past week, FHA loan limits in Clark County were raised to $400,000. FHA loans require a minimum 3 percent down payment, which means shoppers can purchase a new home priced as much as $412,371 and still qualify for a government-insured FHA loan.

The "Find the Bottom" event was suggested by D.R. Horton's sales team, Ward said.

"It gives our staff an opportunity to educate prospective buyers about the positive direction and great opportunities in this market. Today's housing values and incentives are tremendous. Those who believe that builders will continue building at current prices are badly mistaken. The valley's resale housing prices followed us on the way down, and they will follow us on the way back up. Those on the sidelines will look back and say I should have purchased in the spring of 2008."

All of D.R. Horton's newly released homes and 2008 pricing can be found at drhorton.com.

The builder's concierge services can be reached at 877-374-4668.