GOP bigwigs starting new campaign firm

Some big names in Las Vegas political consulting, Sig Rogich and Jim and Dani Denton, are teaming up in a new campaign firm, they announced today.

The firm, Election Morning, will specialize in campaign strategy and will also draw on the services of national pollster Glen Bolger and Nevada numbers guru Jeremy Aguero.

"We wanted to develop a company that would provide a unique and dynamic approach to the changing political environment of Nevada," Rogich said in a news release announcing the new venture.

Rogich and the Dentons have worked together in the past, including Gov. Jim Gibbons' 2006 election campaign, though they are not working on Gibbons' re-election race next year.

Now head of the Rogich Communications Group, Rogich was a top campaign staffer for President George H.W. Bush, credited with creating the famous television ad showing Democrat Michael Dukakis in a tank. He also is a former U.S. ambassador to Iceland and founded the local advertising and lobbying powerhouse R&R.

Jim and Dani Denton, who are married and live in Henderson, have been behind numerous initiative and mail campaigns in Nevada.

"Successful campaigns require both the creative component to ensure that the message is memorable and the analytical aspect to get that message to the right people cost-effectively," Dani Denton said in the news release. "With this group, we combine talents and can offer clients both areas of expertise."