Panorama Tower North renamed The Martin, new brand launched

The Martin, formerly Panorama Tower North, has kicked off a branding campaign to introduce the 45-story high-rise's new identity and design, reflecting its full-service, boutique lifestyle.

"We selected the name 'The Martin' as it conjures a feeling of classic Las Vegas excitement with a dose of modern glamour. Using part of the street name where the building is located also creates a sense of familiarity," said Alan Mark of The Mark Co., the management team overseeing the sales and marketing aspects of the property.

As part of the rebranding effort, Los Angeles-based designer and television personality Nadia Geller has been contracted to promote the high-rise located at 4471 Dean Martin Drive. A new sales gallery and model residence will be unveiled in February.

"The Martin's proximity to the Strip offers residents the opportunity to revel in the excitement of nightlife, fine dining and entertainment that only Las Vegas can offer, only to retreat quietly to the comfort of home," Mark said.

Priced from the $200,000s, The Martin features one- and two-bedroom floor plans from 1,035 to 1,962 square feet, and five penthouses.

Fully designed and furnished residences are available for immediate occupancy. Quick closings and competitive in-house financing options are available.

The Martin sales gallery is open 11 a.m. to 6 p.m. daily. For further sales information, call 888-284-7420, or visit TheMartin.com.