Strip Club pulls ‘strippermobile’ off the Vegas Strip after 13 days

A strip club company has pulled its “strippermobile” off of the road, the Review-Journal has learned.

The “truck is not going back out on the road. I am preparing a formal statement,” Larry Beard, Déjà Vu Showgirls’ marketing director, texted me Friday afternoon.

The truck rode up and down the Strip for 13 days, with its see-through Plexiglas box featuring a stripper pole in the center, and a rotating line-up of bikini-clad strippers twirling around inside, promoting Déjà Vu Showgirls and Little Darlings nude strip clubs.

A stripper told me Thursday night that onlookers were very happy to see her in the truck and cheered her on. Some kids waved at her, too. But she pointed out that the truck was rolling out at around 11 p.m. when she saw these kids — so what were parents doing dragging their children down the Strip near midnight?

Beard didn’t put the truck on the road Thursday night, because of a light rain sprinkle, but also because Déjà Vu was expecting to pick up some unrelated business-related license on Friday, so the club wanted to low-profile the truck in the meantime, he told me on site Thursday.

The strippermobile earned international attention from media as far and wide as CNN, British magazines and Gawker.com. Some local politicians complained that the sight of women in bikinis on the back of a truck might cause traffic wrecks.

But Beard told me Thursday night that two weeks into the marketing idea, there had been no wrecks. That didn’t surprise him, since the whole Strip is a driving distraction -- and cars barely crawl down the congested Strip, anyway.

Thursday night, Beard seemed completely unconcerned about political pressure, feeling confident the truck was within legal bounds. And he had plans to install a webcam in the truck, and to haul customers in it, like a party bus, for a price, for bachelor parties, or for contest winners.