Today’s baby boomers and seniors are stepping out in everything from frisky flip-flops and hot heels to righteous running shoes and powerful hiking boots. Footwear is no longer dictated by age, but rather by the activity level and fashion sense of the wearer. Still, like everything else about our bodies, our feet change with age. Because of this, the steps we take to keep them healthy have to adjust accordingly.
In today’s fast-paced world, how do businesses build relationships with consumers under increasing time restraints? One particularly powerful method is the use of Web video.