Stephens joins Yahoo network
Stephens Media Group, owner of the Las Vegas Review-Journal, is joining Yahoo's online advertising network, the company announced Wednesday.
Stephens Media, with 11 dailies, is one of 94 newspaper companies announcing its partnership with the Yahoo Newspaper Consortium, which allows members to sell online advertising across newspaper Web sites using technology provided by Yahoo.
The network now has 779 member newspapers.
In addition to Stephens Media, new members are: the Sun-Times News Group, owner of the Chicago Sun-Times; the Journal Sentinel, owner of the Milwaukee Journal Sentinel; Canada-based Black Press, owner of the Akron Beacon Journal and the Honolulu Star-Bulletin; Independent Newspapers, publisher of the Delaware State News; and Yankton Media.
"Stephens Media has strong roots in our hometowns, and we have been expanding our Internet presence to provide our readers with news they can't get anywhere else on the Web -- their hometown news," said Sherman Frederick, president and CEO of Stephens Media LLC. "We believe that, with membership in the Newspaper Consortium, we will continue to provide meaningful news to our readers while keeping an eye on the future."
