‘What Happens Here’ on Walk of Fame
Looks like what happened here didn't stay here, after all.
In fact, what happened here made its way to Madison Avenue in New York City, where the Mad men finally gave Las Vegas' most famous slogan its day in the sun.
"What happens here, stays here," the Las Vegas Convention and Visitors Authority's catchphrase, was one of two winners named Tuesday to the 2011 annual Madison Avenue Advertising Walk of Fame in New York City. The ad copy created by R&R Partners received 54 percent of the votes, which came by way of a public campaign that ran from Sept. 9-30.
"We're thrilled as an advertising organization to get this recognition from our peers," said Terry Jicinsky, senior vice president of the Las Vegas Convention and Visitors Authority.
The second-place winner, with 11 percent of the vote, was Capital One's "What's in your wallet?" campaign.
In response to the large margin between the first- and second-place winners, Jicinsky said: "It speaks to the iconic nature of the campaign. It has really become a part of American vernacular."
R&R Executive Vice President Rob Dondero added, "I think it's a testament to the connection it has to people and Las Vegas consumers specifically."
Both slogans will receive permanent positions on the Madison Avenue Walk of Fame, between 42nd and 50th streets in New York City, the advertising industry's version of Hollywood and Vine. This was the Las Vegas phrase's third run at the walk of fame's ballot.
"Our reaction? Yippee! This is the greatest thing that has ever happened to us on a national level," Dondero said.
Allstate's "Mayhem" and the Coca- Cola polar bears were inducted as the favorite icons of the year and the Kia hamsters were named the first-ever "Rookie of the Year."
The Madison Avenue Advertising Walk of Fame was created by Advertising Week, an industry event that is the largest gathering of advertising, media and marketing professionals in North America. Since its creation in 2004, Advertising Week has drawn thousands of participants from around the world to New York City for a weeklong event that focuses on the power of advertising and its neighboring industries.
Contact reporter Laura Emerson at
lemerson@lvbusinesspress.com or 702-380-4588.
