Sleep like a baby

Luxurious, comfortable bedding that cradles your body as you sleep doesn't have to cost a fortune.

That's the premise behind Simmons Bedding Co.'s new ComforPedic Loft brand, which introduces its NxG Memory Foam and a lower price point than traditional memory foam mattresses.

Simmons launched the line earlier this year in its showroom at World Market Center Las Vegas.

Anne Kozel, director of specialty sleep for Simmons, said NxG is the next generation of memory foam. Its advanced properties allow it to dissipate heat to keep you at your ideal sleeping temperature, be consistently comfortable eliminating the need to "break in" the mattress as well as reduce temperature fluctuations, spring back quickly to its original shape and do this all at a more affordable price.

Mattresses in the line have a retail price ranging from $1,000 to $2,000.

Kozel said the company hired outside chemists, who spent a year creating the innovative foam. This also gave the company the ability to offer a 20-year warranty on the line's mattresses.

Because of its technological advancements and lower price points, the line was created specifically with those between the ages of 18 and 34 in mind. Kozel said their consumer surveys showed there was a need for an "attainable memory form option for youthful, modern-minded consumers who are interested in the latest sleep technologies.

"At Simmons we believe consumers shouldn't have to sacrifice technology and modern design elements at lower prices points, and we kept that in mind when creating the line."

"We invested a great deal of time and resources to make the ComforPedic Loft line available at price points that appeal to a younger demographic, while providing comparable core benefits to those offered by the original ComforPedic line," added Steve Fendrick, Simmon's president.

The line offers a variety of sleep options, ranging from firm to plush, including several models with special variations of the pillowtop. Select models also come with Contour-Flex edge support, which strengthens the edge of the mattress, expanding the mattress's overall sleeping surface and making it more comfortable for sitting.

In addition to revamping the foam on the inside, the new ComforPedic Loft brand introduces a slicker, more modern look on the outside. The ticking is made from the company's new Evenloft patent-pending, stretch-knit fabric, which features a wave pattern rather than traditional quilting to provide a smoother sleep surface, Kozel said.

"It's the next generation on the inside with our new technology and the next generation on the outside with our sleek design," she said.

Simmons also is combining its NxG Memory Foam with its pocketed coil technology in the Beautyrest NxG series. There are seven models in the hybrid sleep series, which offers the best features of both types of mattresses including the ability to dissipate heat, provide consistent comfort and maintain motion separation when more than one person is sleeping in the bed.