M Resort suing Chinese Web site for trademark infringement and cybersquatting
M Resort is suing the operators of a Chinese Web site for trademark infringement and cybersquatting.
The federal lawsuit also accuses the China-based Web site of selling adult content and displaying “provocative” images of women.
M Holdings LLC filed the complaint Tuesday against Chinese resident Hu Mei Li. The complaint alleges common law trademark infringement, unfair competition, deceptive trade practices and intentional interference with perspective economic advantage.
M Resort’s operators are seeking a preliminary injunction against Li’s Web site, wwwmresort.com and unspecified damages.
The Chinese Web site provided access to competing reservation services and used provocative pictures of women to attract traffic, according to the complaint. The images attached to the court filing show women in string bikinis in suggestive poses, accompanied by text saying “Slip into something more suitable” and “adult personals.”
The Chinese Web site has been using the domain name since September of this year, but M Resort has a trademark “federal priority date of Oct. 1, 2007,” the complaint states.
Contact reporter Valerie Miller at vmiller@lvbusinesspress.com or 702-387-5286.
