The art of gift giving: It’s the meaning that counts

Whether you're shopping for the holidays or expressing a sentiment to let a friend know you care, it can be difficult to find the perfect gift that truly conveys how you feel.

As the gift giver, you scour the Internet and department stores to find that something special. You want a gift that demonstrates thoughtfulness, care, a one-of-a-kind meaning and a personal touch unique to the recipient. To master the art of gift-giving, here are some helpful tips to keep in mind when selecting a gift:

Think beyond flowers. For a truly meaningful gift, select options such as beautiful home decor pieces, decorative platters or bowls, or thoughtful fashion accessories. These items can be used again and again, and serve as a constant reminder to the recipient of a special moment or feeling.

Explore new shopping destinations. For special gifts, seek out new brick-and-mortar stores and online retailers for different, unexpected items. Hawthorne & Wren is a new online site that features products and product assortments from all over the world that are exclusive to the company. Stumbling across gems like Hawthorne & Wren can lead to one-of-a-kind gifts that add an element of surprise for the recipient.

Rework the gift list. Most people divide their gifting lists by category or person (i.e. stocking stuffers, gifts for family members or friends). To think of a truly unique item that will resonate with the recipient, decide first on the "meaning" the gift should convey, such as happiness or comfort, and start gift-giving decisions from there.

Seek help from experts. Look for retailers that offer tools and resources to help you select the right gift. For example, Hawthorne & Wren offers the H&W Gift Finder Tool that provides personalized gift recommendations based on the profile of the recipient.

Give more often. Many choose to send gifts solely on special occasions, such as holidays and birthdays. However, choosing a meaningful gift can be about more than just the occasion; it's also about taking a moment out of your day to let someone know you're thinking of him or her. Often, it's the unexpected gift that can mean the most.

It's true that details matter. Online gift shopping is a quick, simple and hassle-free option that also expands your gift-giving options. However, don't let the convenience and ease of use deter from the finishing touches that can make a gift truly special. Pay attention to how online gifts are packaged, and look for special details - such as branded packaging, keepsake boxes or tins, or touches like a ribbon or medallions - that can make a gift stand out.

The right gift can make all the difference to the person you are giving to and to the friendship you share. Master the art of gift giving by following the above tips and the true meaning of your gift will shine through.