LeBron signs lifetime contract with Nike
Nov 23, 2015; Cleveland, OH, USA; Cleveland Cavaliers forward LeBron James (23) reacts in the third quarter against the Orlando Magic at Quicken Loans Arena. (David Richard/USA Today Sports)
Nov 25, 2015; Toronto, Ontario, CAN; Cleveland Cavaliers forward LeBron James (23) scores against the Toronto Raptors at Air Canada Centre. The Raptors beat the Cavaliers 103-99. (Tom Szczerbowski/USA Today Sports)
Nov 25, 2015; Toronto, Ontario, CAN; Cleveland Cavaliers forward LeBron James (23) scores a three-point shot against the Toronto Raptors at Air Canada Centre. The Raptors beat the Cavaliers 103-99. (Tom Szczerbowski/USA Today Sports)
Dec 4, 2015; New Orleans, LA, USA; Cleveland Cavaliers forward LeBron James (23) drives past New Orleans Pelicans guard Tyreke Evans (1) during the first quarter of a game at the Smoothie King Center. (Derick E. Hingle/USA Today Sports)
Dec 4, 2015; New Orleans, LA, USA; Cleveland Cavaliers forward LeBron James (23) is guarded by New Orleans Pelicans forward Anthony Davis (23) during the second half of a game at the Smoothie King Center.The Pelicans defeated the Cavaliers 114-108 in overtime. (Derick E. Hingle/USA Today Sports)
NBA icon LeBron James has inked a lifetime contract with Nike, according to published reports.
The Cleveland Cavaliers standout has been partnered with Nike since joining the NBA. Financial terms haven't yet been revealed.
The athletic apparel company recently signed Oklahoma City star Kevin Durant to a 10-year, $300 million contract.
James, 30, reportedly signed a seven-year, $93 million deal with Nike when he entered the NBA. He signed another deal with the company in 2010.
According to Forbes magazine, Nike sold $340 million worth of James' signature shoes between Feb. 2014 and Jan. 2015.
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