Fiesta’s new design earns rave reviews by women

The new Ford Fiesta recently won the overall 2013 Women’s World Car of the Year and Women’s World Car of the Year Economy Car.

Judges praised its high-end look and feel and fuel efficiency, with jurors placing it ahead of finalists that included an Audi, Range Rover and Porsche Boxster S.

The Fiesta was assessed by the panel of 18 female motoring writers who judged the awards on factors such as safety, value for money, aesthetic appearance, storage space, child-friendliness, ease of driving, color, sex appeal and environmental footprint.

“The new Fiesta has raised the bar to offer a sharper-looking, better-connected car that is even more fuel efficient and fun to drive,” said Barb Samardzich, vice president of product development for Ford “By tuning into the needs of all our customers, we are ensuring this small car with the big history has a very bright future.”

She said the new design offers a bold exterior, an interior optimized for ergonomics and comfort, and Ford My Key, an industry-first technology that allows parents to encourage safer driving and limit their teenager’s exposure to risk at the wheel.

“It was clear from the outset that the new Fiesta EcoBoost had struck a chord with our panel of female motoring experts from around the world,” said Gaudin Ford woman-to-woman sales consultant April Edwards.

Gaudin Ford has served the valley since 1923 and places a high priority in supporting its female customer base.

For more information, contact Edwards at 702-731-2121, visit www.gaudinford.com or stop by the dealership at 6625 Roy Horn Way.