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Dove ad shows moment men realize they’re going to be a dad — VIDEO

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By KRISTEN DESILVA REVIEWJOURNAL.COM
June 15, 2015 - 2:55 pm
 

Released just in time for Father’s Day, a new advertisement for Dove’s Men+Care line shows the moment men realized they were going to be a dad.

The ad shows the gasps and disbelief of 13 men as they’re told they have a baby coming. News is broken to the fathers-to-be through creative gifts.

The ad is a mash-up of videos that have made the Internet rounds before.

The campaign stems from company research that showed 82 percent of men saw fatherhood as “an emotionally transformative experience,” the Director of Marketing for Dove Men+Care told Mashable.

Contact Kristen DeSilva at 702-477-3895 or kdesilva@reviewjournal.com. Find her on Twitter: @kristendesilva

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