For career success, enchant people the ‘Apple way’

Many of us have career dreams we aspire to achieve, but often we are left feeling daunted by how to turn those dreams into reality.

Whether your goal is to land your ideal job upon graduating from college or earn that promotion you have been eyeing in your current job, you need the support of those around you for your cause.

Garnering others' support is possible but takes effort, said Guy Kawasaki, best-selling author and former chief evangelist for Apple. He calls this process "enchantment."

Kawasaki's latest book, "Enchantment: The Art of Changing Hearts, Minds and Actions," explains how one can attain and use enchantment to convince people to dream the same dream that you do.

"Enchantment is more than simply manipulating others to help get your way," Kawasaki said. "The goal is long-lasting support that can be mutually beneficial -- not a one-time sale or transaction.

"To achieve enchantment, individuals must build a strong foundation to implement it," Kawasaki said. "That foundation is built on three pillars: likability, trustworthiness and a great cause."

Likability

As the old saying goes, you never get a second chance at a first impression. The first step of enchantment is to get people to like you. You must accept others for them to accept you.

Identifying passions you share with others will help to break down barriers and develop better relationships, which ultimately makes you more likable.

Trustworthiness

Deserving and gaining others people's trust is crucial for achieving enchantment. To earn the trust of others, you must exhibit both knowledge and competence, especially in the workplace.

Knowledge means you have expertise, thanks to your education and experience. Competence means that you have progressed beyond knowing what to do, to doing what you know.

In some cases, individuals may have to go back to school to earn an additional degree to gain knowledge and competence in order to develop or deepen trustworthiness.

"If you must further your education, research schools thoroughly to find the program that fits your specific goals," Kawasaki said.

For those looking to gain career-specific knowledge, DeVry University is an example of a school that provides actual hands-on course work, with many classes taught by professors who are actively working in the same fields they teach.

Great Cause

Finally, you must ensure you have an enchanting cause. As an employee or job seeker, your cause is you. It's important to carefully review your qualifications to set yourself up for success. Kawasaki recommended reviewing your cause against the following criteria: deep, intelligent, complete, empowering and elegant.

Once you've assessed your cause, it is time to tell your story.

"The goal is to immerse people and captivate their interest," Kawasaki said. "Don't be afraid to make it personal. In fact, it's essential that you do."

Learn more about the art of enchanting others by visiting www.guykawasaki.com. To learn more about DeVry University, visit www.devry.edu.

Courtesy NewsUSA