Tech, and snacks, get smaller at CES

The just-concluded 2011 International Consumer Electronics Show featured a lot of tech gadgets that are substantially smaller than earlier versions. Computer processor chips leap to mind. So do computers; it’s fair to say that smart phones are now really a pocket computers.

Add a tasty treat the list of shrinking items featured at CES this year. The display was in the main lobby, just outside the Central Hall at the Las Vegas Convention Center. The Plexiglas display case featured a single creation, but multipack samplesthat were passed out to all those who requested one.

I’m talking about the new Reese’s Peanut Butter Cup, now in "mini" size. The new cups are about the size of about eight stacked dimes, but tapered at the bottom. They’re also much tastier.

Workers at the well-placed Reese’s booth handed out more than 100,000 sample packs of the new minis, said Anna Lingeris, public relations manager for Hershey Co., which makes Reese’s cups. Given that 150,000 conventioneers were projected to attend CES, that’s one pack for two out of every three conventioneers.

"As technology gets smaller and smaller, so does America’s favorite candy," she said.

Lingeris said the small peanut butter cups are very portable. But, as I can attest, they don’t stay long in your bag. They get eaten!

The new Reese’s minis on display at CES.

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