107°F
weather icon Clear

Yipit up, into shape …

So, you've got a great idea for a website but don't have a catchy, memorable name. You know you want something short and snappy, but Yahoo, Google and Bing are already taken.

What's a 21st century business to do?

Use the Web to help you figure it out. That's what Jim Morgan and Vin Vicante of Yipit.com did, and I think they found a good one.

Here's Jim's tale of the Yipit.com domain name (sent via e-mail):

"We shed many tears and each had many sleepless nights when deciding what to name our company. We knew we wanted as short a domain as possible, and these days that translates to five letters. We also agreed that it would be nice to attach 'it' to the end, to make our service seem more verblike: 'Want it? Yip-it.'

"So Vin generated every consonant-vowel-consonant plus 'it' permutation in the English alphabet, and ran through a domain registrar's database. 'Yipit' was the only pronounceable available domain."

I'm not sure what these guys would have done had they not created the name "yipit." Their daily deal aggregation site would be wearing a different moniker, but Morgan and Vicante thankfully didn't have to continue their English language exercise in creativity.

For more on Yipit. com, see my Sunday column:
When a bargain comes along, you must YipIt
 

MOST READ
Don't miss the big stories. Like us on Facebook.
THE LATEST
‘Tiger King’ Joe Exotic denied new trial request, seeks Trump pardon

“Tiger King” star Joe Exotic, who has been incarcerated for his role in a foiled murder-for-hire plot, suffered his latest legal setback on Wednesday, when an appeals court denied his request for a new trial.

Senate blocks bill to restore gambling tax break reduced in Trump bill

Senate Republicans on Thursday objected to quick passage of legislation that would restore full deductibility of wagering losses after Nevada Democrat Catherine Cortez Masto made the unanimous consent request.

MORE STORIES