Findlay Honda marketing director touts product line

As marketing director of Findlay Honda Henderson in the Valley Automall, Eddie Tomes is helping spearhead a dealership offering a top-quality product.

"Honda is an excellent vehicle, whether you're talking about a sedan, a van or a truck," said Tomes, a San Antonio native who grew up in Sacramento, Calif., and earned his college degree from Sacramento State University.

The business combined with a name like Honda helps produce the ideal working environment, he said. Honda's multifaceted inventory includes a Civic Natural Gas (27 miles per gallon city and 38 mpg highway), Hybrid Insight (44 mpg city, 44 mpg highway), Ridgeline truck, Pilot sports utility vehicle and Odyssey van.

"I love this business," Tomes said. "I was raised by a single mom who told me that I had better treat people well. I want to make sure that our customers come out of a car deal as winners and are treated well. With Honda, we know our customers are buying a top-flight vehicle."

He said friendships within the car business many times lead to long-lasting business relationships.

"I like to tell people that selling cars is certainly important, but establishing relationships with our customers is the most important thing. People need to feel at ease when they walk in the door of this dealership or communicate with us by phone or the Internet."

Tomes also praised the Honda customer.

"Honda buyers are smart," he said. "They have studied the product well and, in many cases, they are repeat customers. They trust us and they trust the Honda product. This is a great organization and we have a great line of vehicles. Our tagline is that we are the cure to the common dealership."

Tomes, a former fitness center manager, is convinced that as long as people take care of their vehicles, they will have good results.

"Honda provides the ideal product no matter what model you're talking about," he said. "However, just like the human body, a vehicle needs to be cared for, too. It's not unusual to hear of Honda owners who have our vehicles with more than 100,000 miles on them."

Tomes thanked his family for his own upbringing and continued success.

"My mom (Annette Tomes) is the single strongest woman on earth," he said. "She taught us to have values. She told us that getting knocked down provided us with an opportunity to get back up and learn from the experience. My wife (Cari) and my kids (EJ and Jayda) keep me going. Also, my faith in God is very important to me, too."

Findlay Honda Henderson is led by General Manager Scott Ramer.

For more information, call 702-568-3500 or visit www.findlayhondahenderson.com

The dealership at 933 Auto Show Drive in the Valley Automall is part of Findlay Automotive Group, which was founded more than 50 years ago by the late Pete Findlay, whose son, Cliff Findlay, now leads new and used automobile dealerships in Nevada, Utah, Arizona and Idaho.

Findlay Automotive has a pair of Honda dealerships; the other is at 7494 W. Azure Drive in the northwest valley.