High-rise sales continue to soar at Allure Las Vegas

Allure Las Vegas closed 17 units in the month of July. The 41-story luxury high-rise has totaled 48 closings thus far in 2011.

Allure Vice President Matt Brimhall expects a similar volume of sales this month.

"We are on track to close at least as many, if not more, in August," he said.

The current pace will leave less than 50 units unsold by Sept. 1. The property's location and its financial stability present homebuyers exceptional value, Brimhall said. The high-rise is situated just off the Strip and provides easy access to Interstate 15 and downtown Las Vegas.

"We are excited to continue to provide great value to investors and people looking to make Allure their home," said John Tippins, president and broker of Northcap, the sales and marketing management company for Allure. "I believe that the Las Vegas community recognizes the value of the building. The fact that the building is 85 percent sold, and the outlook that there will be no new competition of this magnitude within the next few years provides buyers with the extreme confidence that Allure is the best value in Las Vegas."

"Allure's robust sales continue to display the separation from its competitors. The financial stability of this building continues to be the key to a buyer's peace of mind and the overall health of their investment and purchase of a home," Brimhall added.

Las Vegans are not the only ones recognizing the value of the property. Robb Report recently featured Allure in its "Where to buy now" section and ranked the building as the No. 1 value in Las Vegas.

With residences starting at $174,900, owners at Allure Las Vegas can enjoy views of the surrounding mountains, along with the cityscape. Residences come with a 24-hour doorman, a club room with catering kitchen, a private rooftop pool with cabanas and concierge service.

Chicago-based Fifield Realty, the developer of Allure, has created a high-quality luxury building that represents the company's strong history of developing first-class residential towers. Fifield has been building since 1977 and has completed projects worth more than $4 billion.

Fifield's senior vice president and principal in charge of Allure since its inception, Alan Schachtman, credits Allure's continued strong sales to Fifield's long history of developing successful high-rise buildings and the fact that the developer has continued to work closely with the homeowners association, even after turnover, to ensure Allure's success.

Each residence at Allure has balconies overlooking the desert landscape and views of the city and Las Vegas Strip. Incorporated into the homes are 9-foot-6-inch ceilings, European-style cabinets, granite countertops and Italian porcelain flooring.