Generation-Z sports fans place more emphasis on social-justice issues than previous generations, forcing sports leagues and teams to take notice.
Aviators
Research shows that Generation Z, those born around the mid-1990s and beyond, are huge sports fans, but they consume sports differently. Leagues are taking note.
As major events like the NCAA Tournament were canceled and professional leagues hit the pause button, the importance of sports in our lives became even more clear.
Will fans feel safe enough to brave the masses and attend a sporting event fresh off a global pandemic?
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