On top of the reported $7 million price tag for a 30-second spot during the game, brands try to put together an ad that more than 100 million expected viewers will like.
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MLB commissioner Rob Manfred said he would be disappointed if the Oakland Athletics don’t open their proposed Las Vegas ballpark at the start of the 2028 season.
Nearly 68 million American adults — about 1 in 4 — plan to bet on this year’s Super Bowl, setting a record by a wide margin, according to the gambling industry’s national trade association.
The UFC is forming its own drug-testing program as a result of a feud with the U.S. Anti-Doping Agency over Conor McGregor’s plan to return to the octagon.
The deal, announced Tuesday, could take Walt Disney Co.-owned ESPN into uncharted waters.
WWE and the company that runs Ultimate Fighting Championship will combine to create a $21.4 billion sports entertainment company.
Fans will have to Google it beginning next season if they want to access the NFL’s “Sunday Ticket” package.