It’s either a masterpiece of Yuletide warmth or the most morbid TV commercial ever. But, either way, the ad for Germany’s Edeka supermarket chain has prompted fascination internationally for its take on holiday season family togetherness and a surprising, perhaps infuriating, plot twist.
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Is Pirelli’s latest calendar a sincere effort to celebrate accomplished women? Or a quick publicity gimmick aimed at diffusing a few decades’ worth of sexism?