Bars that serve as gathering places for the 49ers and Chiefs fans expect customer demand will be unprecedented as their teams play in the very first Super Bowl in Las Vegas.
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The NFL has announced it partnered with three Las Vegas apparel brands to create special Super Bowl-themed apparel ahead of the big game.
At a philanthropy summit, officials from the Super Bowl LVIII Host Committee and Formula One discussed how these events are looking to give back to the community.
The economic impact of hosting the Super Bowl and the upcoming Raiders season is expected to be over $1 billion.