The long-awaited opening of the Sphere took place Friday night with U2 christening the one-of-a-kind venue.
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The venue is an attraction in and of itself. Every component of it: the inner bowl, its exoskeleton, and even the atrium, which greets visitors upon entrance with scads of innovative flourishes.
The studio is the third advertiser to display its wares on the Sphere’s 4-acre exterior LED screen.
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