Low overhead and word-of-mouth marketing help “B shows’ thrive.
Mike Weatherford
By MIKE WEATHERFORD / RJ
Cirque du Soleil’s arena show is up to the company’s usual high standards, but the movie tie-in doesn’t add enough cinematic narrative.
By MIKE WEATHERFORD / RJ
After a wave of show closings, new strategies emerge for marketing to millennials and last-minute buyers.
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