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Smart phone connectivity, social media seen growing NASCAR audience

With ticket sales and revenues at NASCAR tracks declining around the country, expect race venue owners to invest in smartphone connectivity and social media technology in hopes of drawing more young fans and building the next generation of followers.

NASCAR Champions Week features several events for fans

NASCAR Champions Week makes its return to Las Vegas starting today, and stock-car racing fans will have plenty of opportunities to see their favorite drivers in person at events around the valley.