The CinemaCon trade show at Caesars Palace offered plenty of ideas for new revenue streams, along with the viral “Dune: Part Two” popcorn bucket.
Movies
Those massive movies were showcased during the annual gathering of the National Association of Theatre Owners at Caesars Palace.
Kristin Chenoweth will star in the musical based on a documentary about the Westgate founder’s quest to build the largest single-family home in America.
Tickets for the three-day convention will go on sale next week.
Elsewhere, the day belonged to Warner Bros., which brought out Oprah Winfrey, Margot Robbie, Ryan Gosling, Timothée Chalamet and Zendaya.
The overall message from the movie theater industry is: “We are back.” Normalcy is returning with screenings, stars and a robust slate of 2022 films.
Disney has cited the increase in cases here as the reason it’s keeping its executives and stars away from the annual gathering of the National Association of Theatre Owners.
Most of “Elvis: That’s The Way It Is: Special Edition” was filmed on stage at what was then The International Hotel.
The biggest benefit may be psychological, says Rafe Cohen, president of Galaxy Theatres.
Most cinemas are still targeting a late-June relaunch to be ready for new movies.
The drive-in will remain closed “pending further direction from the governor’s office,” according to a post on its Facebook page.
Other theater chains are taking advanced measures to combat the ongoing pandemic.
The four-day convention had been scheduled for March 30-April 2 at Caesars Palace.
The final day of CinemaCon at Caesars Palace came with a familiar tinge as Arnold Schwarzenegger and others promoted films with titles harking back to previous blockbusters.
Perhaps stealing a page from its theme park division, Universal took attendees on a wild ride, bookended by that duo, during its CinemaCon presentation Wednesday at Caesars Palace.