A new team event by the Professional Bull Riders may get a five-year, $6.4 million sponsorship deal from the LVCVA when its board of directors meets Tuesday.
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Las Vegas’ resorts have bought into turning the city into a western festival during the National Finals Rodeo and the event’s success is assured with pent-up demand.
December’s National Finals Rodeo performances will start an hour earlier than in past years in a bid to generate a larger television audience on the East Coast.