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WWE teaches NBA valuable lesson about identity

In a week’s time across the sports landscape, that which is globally accepted as fake proved far more honest than a major professional league struggling to admit what it really is.

UFC’s evolution was monetized

John McCain was for years the despised adversary of those niche mixed martial arts souls who wanted the UFC to grow and prosper. Without such an uncompromising stance from McCain, the Fertitta family would never have realized the historic success created from purchasing the UFC for $2 million in 2001.

Truth on UFC sale story is somewhere in the middle

The Ultimate Fighting Championship might not be for sale in the sense those who bought and nurtured and grew it to incomparable heights are about to walk away, but the idea they are in talks to grow their global base is more than reasonable.

American dream means everything to Brazil’s Alves

Do you remember the part about a land which should be better and richer and fuller for everyone, about a place with opportunity for all according to ability and accomplishment?