The loud crowds and big-name cowboys were over at the National Finals Rodeo. But the business of rodeos and horses was being conducted in places such as the South Point arena, where rodeo stock contractors scouted for that next great bucking horse.
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The PRCA, the sanctioning body that oversees the NFR, presented the counter offer to the event organizers nearly a month after its board voted 6-3 to reject the LVE offer. The PRCA also voted to make the counteroffer.
Imagine the New York Yankees breaking out an updated version of their classic pinstripes, the gold standard of sports uniforms that have adorned the likes of Babe Ruth and Derek Jeter across two centuries.
The official numbers won’t be tabulated for several weeks, but many merchants who rented booths at the cowboy merchandise marts staged in conjunction with the recently ended National Finals Rodeo have already concluded it was a tepid year.