The Caesars Forum convention center in Las Vegas has started to sell space for the $375 million, 550,000-square-foot facility that potentially could accommodate 10,000 people at a time.
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Caesars will manage a non-gaming beachfront resort in Mexico. The 500-room Caesars Palace in Puerto Los Cabos will feature a 40,000-square foot convention center, a full service spa, three restaurants, pools and amenities for sports and entertainment. Mexican developer Grupo Questro will break ground on the $200 million resort in the first half of next year. The deal with Grupo Questro comes on the heals of a similar agreement signed last week by Caesars to manage two luxury, non-gaming hotels and a beach club in Dubai.
Las Vegas apparel company Zappos and Caesars Entertainment Corp. have partnered in rebranding Planet Hollywood’s concert venue. Beginning Monday, Axis theater is out. Zappos Theater is in. Jason Gastwirth, senior vice president of entertainment for Caesars, and Tyler Williams, “fungineer” for Zappos, described the agreement as the first step in a long-term relationship. “This is a strategic marketing plan and a coming together of our organizations,” Gastwirth over the phone Saturday. Zappos agreed to an exclusive, five-year marketing partnership with Caesars. The deal could lead to additional venue-branding possibilities between Zappos and Caesars. But for now, Williams said, “We are pouring everything we have into this partnership.”