National Basketball Association stars Tim Duncan and Tony Parker have guided their San Antonio Spurs into the Finals, while Miami Heat superstar LeBron James is getting prime time attention on TV as he tries to help his team into the sport’s championship series.
Good news for NBA player Jason Collins, the first male athlete in a major U.S. sports league to declare his homosexuality: If a company signs him to a sponsorship deal, consumers will likely view him just as effective a product endorser as a straight athlete.
