Engaging players is just one way that global sports apparel and sneaker manufacturer adidas activates its official NBA apparel and outfitter sponsorship deal during the Vegas Summer league.
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The Las Vegas training camp for the upcoming FIBA World Cup tournament opens July 28 with 19 players, none named LeBron, Melo or CP3. Nor is Kawhi Leonard or LeMarcus Aldridge participating. But Derrick Rose is playing. So are the Kevins — Durant and Love.