During the Consumer Electronics Show this month, Chief Executive Officer Alan Mulally of Ford Motor Co. became the first automotive industry leader to deliver the opening keynote speech at CES, signaling the new importance of the automobile market to the electronics industry.
Sixty-two-year-old Southern Nevada businessman Bob Dierken has been a car enthusiast all his life. However, it’s been in the past five years that the 35-year resident of Las Vegas has really become a fan of hot rods.
For those who found VCRs challenging, today’s range of automotive “telematic” options could potentially produce a complete mental meltdown, especially for us non-techies. Let’s be honest. Unless you have a savvy 10-year-old handy to link your cell phone to your car’s hands-free device, it’s not likely to happen unless you pull out the owner’s manual, find your reading glasses, then meticulously follow the instructions, step by step. Even then, it may not work. That is until above-mentioned 10-year-old comes to your rescue.
To be a minivan these days could mean fading into the sunset with few people giving a second look. Or … this could happen.
I was half expecting Audrey Yates’s call since she had leased a Volkswagen Golf the same month my wife, Lisa, leased her VW VR6-GTI. Lisa was buying out her lease and I knew Audrey, a savvy marketing consultant, would want my opinion on what to do.
