With ticket sales and revenues at NASCAR tracks declining around the country, expect race venue owners to invest in smartphone connectivity and social media technology in hopes of drawing more young fans and building the next generation of followers.
Boyd Gaming Corp., the primary sponsor of the annual NASCAR Nationwide Series race in Las Vegas, will now be reflected in the name.
The clock was ticking on his speed date, but Justin Fantozzi looked cool and relaxed Friday at the Encore at Wynn Las Vegas. Fantozzi wasn’t looking for love. The Goodyear marketing manager was looking for a fruitful business relationship.
Speedway Motorsports Inc., parent company of the Las Vegas Motor Speedway, saw 2012 fourth-quarter revenues drop nearly 8 percent from the previous year and plans to focus on attracting more families and kids to increase revenue in 2013.
If “The Bachelor” TV show can post Twitter feeds from viewers during broadcasts, the Las Vegas Motor Speedway figures it can offer instantaneous social networking quips at a social media nerve center at this weekend’s NASCAR weekend, featuring guests from Team Lowe’s Racing, NASCAR, Sprint and media churning out real-time comments.
The major leagues of car racing comes to Las Vegas next weekend. So race organizers rolled out former mayor and NASCAR fan Oscar Goodman along with Las Vegas native and big-time racer Kurt Busch on Thursday to extol the economic virtues of hosting a NASCAR race.
