The clock was ticking on his speed date, but Justin Fantozzi looked cool and relaxed Friday at the Encore at Wynn Las Vegas. Fantozzi wasn’t looking for love. The Goodyear marketing manager was looking for a fruitful business relationship.
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Speedway Motorsports Inc., parent company of the Las Vegas Motor Speedway, saw 2012 fourth-quarter revenues drop nearly 8 percent from the previous year and plans to focus on attracting more families and kids to increase revenue in 2013.
If “The Bachelor” TV show can post Twitter feeds from viewers during broadcasts, the Las Vegas Motor Speedway figures it can offer instantaneous social networking quips at a social media nerve center at this weekend’s NASCAR weekend, featuring guests from Team Lowe’s Racing, NASCAR, Sprint and media churning out real-time comments.